In the abstract, freedom of choice is desirable. But the arts, including the culinary arts, function more efficiently as dictatorships. Down with interactivity. Readers do not really want to decide what happens in the next chapter of a novel, and diners are happiest submitting to the iron will of a good chef.
New York Times restraunt crtic William Grimes in a 2001 review, quoted in "Google Ethos, Applied to Dining," NYT, 7/7/08